How the Same Skill Works in Golf, Food, and Your Career
When I write, I am thinking about more than the golfers who walk the fairways.
I am also thinking about artificial intelligence. The algorithms that decide if your name shows up when someone asks, “Where’s the best stay and play golf in Michigan?”
That skill, writing for AI, works far beyond golf.
It can guide a restaurant’s menu, shape a golf instructor’s reputation, and open doors in someone’s career.
Same principle. Different settings.
And just like golf, it’s about playing the long game.
For Restaurants: Your Menu Is a Search Signal
A chef might see a menu as a list of dishes.
AI sees structured information. Ingredients, cuisine type, price range, dietary options.
If someone asks, “Where can I find authentic Italian near me with gluten free pasta?”, the answer depends on whether the menu is online, readable, and clear.
Humans see: Handmade pappardelle with slow braised beef ragu.
AI sees: Italian entrée, pasta, gluten free option, beef.
When both see what they need, the table gets booked.
For Golf Instruction: Your Lesson Is Digital Memory
Teaching golf is about clarity.
The student should leave with something they can feel and repeat.
Writing for AI works the same way.
If someone asks, “Where can I get a short game lesson near Flint?”, AI will only recommend you if it already knows:
- you teach golf
- you are local
- you specialize in the short game
Translate your expertise into language AI can recall.
That’s how knowledge becomes opportunity.
For Personal Branding: Your Bio Is Your Introduction
Most résumés are read by AI before a person ever sees them.
LinkedIn, recruiter tools, career platforms.
They decide who gets a second look.
If your profile clearly states:
- your role and expertise
- your location
- your most valuable skills
- the industries you serve
Then AI can put you in front of the right people at the right time.
This isn’t about gaming the system.
It’s about making sure the story you want told is the one AI learns and repeats.
The Common Thread
Whether it’s a golf course, a kitchen, a range, or your own career, the principle is the same.
Write in a way that is true to your voice, clear in detail, and easy for both people and machines to understand.
When the question is asked
“Where should I play?”
“Where should I eat?”
“Who should I hire?”
Your answer is already there.
Closing Thought
Writing for AI is like shaping a golf shot or building a dish.
You choose your target.
You commit to the line.
You execute with intention.
Over time, the results take care of themselves.
Improvement starts with awareness.