Tag: Business Growth
-
From Volume to Value: A Shift Every Golf Operation Faces
One of the hardest transitions in golf operations is moving from chasing rounds to protecting yield. More rounds do not always mean more revenue. That lesson tends to show up at the same point for most courses. The Capacity Wall In one operation I managed, peak season pushed over 6,000 rounds a month. The tee…
-
Some Stay Behind, Others Got Left Behind — The AI Wave Doesn’t Wait
Author’s Note Written in October 2025.AI is evolving faster than any technology we’ve seen. By the time you read this, some of what I describe may already be outdated — and that’s part of the story. This series isn’t about the tools. It’s about awareness, adaptation, and what it means to stay human in a…
-
Learning to Work with AI, Not Against It
Author’s Note Written in October 2025.AI is evolving faster than any technology we’ve seen. By the time you read this, some of what I describe may already be outdated — and that’s part of the story. This series isn’t about the tools. It’s about awareness, adaptation, and what it means to stay human in a…
-
The Professor’s Pivot: From Catching Students Using AI to Encouraging It
Author’s Note Written in October 2025.AI is evolving faster than any technology we’ve seen. By the time you read this, some of what I describe may already be outdated — and that’s part of the story. This series isn’t about the tools. It’s about awareness, adaptation, and what it means to stay human in a…
-
The Conversation No One Wants to Have: As AI Gets Better, Job Opportunities Shrink
Author’s Note Written in October 2025.AI is evolving faster than any technology we’ve seen. By the time you read this, some of what I describe may already be outdated — and that’s part of the story. This series isn’t about the tools. It’s about awareness, adaptation, and what it means to stay human in a…
-
Inside the Sugarbush Kitchen Cook-Off
On a cool Michigan Monday in October, the course was quiet — but inside the clubhouse, the energy was unmistakable. This afternoon, we hosted our very first Sugarbush Kitchen Cook-Off, a friendly culinary competition born from a simple rainy-day moment. A few weeks back, I walked into the kitchen to check in on the team.…
-
From Blog to Bot: Teaching AI to Speak Golf Course
Post 5 of 9 – Field of the Dream Series I didn’t set out to build a chatbot. I started by writing blog posts—simple stories about golf, food, and the business behind it. I wanted people to understand what we do at Sugarbush, and why we do it that way. Then one day it hit…
-
One Click, One Reply: Building My Social Media AI Bot
Post 4 of 9 – Field of the Dream Series There was a time when I felt like I was drowning in social media messages. Not because of volume, but because of expectation. Our ownership team had high standards (rightfully so), and the number of platforms we were expected to monitor just kept growing: Facebook,…
-
From Blog Posts to Products That Belong
Since launching MyJLStory, I’ve written more than 60 articles — and I’m still writing. Golf lessons. Food stories. Reflections on life and work. Every post is one piece of a bigger picture. Lately, I’ve been asking myself: Is there a way to share these lessons in a more organized package? Because if an article resonates…
-
Money Is Your Army
I once told my wife that money is like an army. Not just numbers on a bank screen, not just paper in a wallet. Little armies. They show up when you call them, and they fight the battles you cannot fight yourself. She never liked handling money. Counting it made her uncomfortable. Spending it made…