Real lessons in coaching, leading golf teams, managing clubs, and staying grounded while building something that lasts.
Behind every winning golf team, thriving club, and lasting business is the same foundation — clear vision, steady leadership, and the discipline to keep your feet on the ground when things are going well. Here, I share real lessons from decades in the game: coaching players to reach their potential, leading teams through both calm and crisis, and managing golf clubs as living, breathing communities. These aren’t theories from a boardroom. They’re hard-earned insights from the fairways, the clubhouse, and the day-to-day work of building something that lasts.

- Why Equal Skills Don’t Add Up Equallyby Hung ChowWhen I was trying to compete as a golf professional, something bothered me for a long time. If I broke golf into parts, I could stand next to some very good players and not feel outmatched. Driving distance.Accuracy.Long irons.Mid irons.Short irons.Wedges.Putting. Piece by piece, I belonged. But when everything came together in competition, there was… Read more: Why Equal Skills Don’t Add Up Equally
- Don’t Ask a Fish to Flyby Hung ChowBoth of my kids came home with the same test score one day.An 80. Same number.Very different reactions. Leia was happy.That subject is hard for her, and to her, 80 meant progress. Jou was disappointed.He expected more from himself, and the same 80 felt like a miss. Nothing about the score was wrong.What stood out… Read more: Don’t Ask a Fish to Fly
- What You Choose to Act On Is What Matters – 2by Hung ChowI noticed something simple the other day, and it stayed with me longer than I expected. Both of my kids came home with the same test score.An 80. Same number.Very different reactions. Leia was happy.The subject was hard for her, and to her, 80 meant progress. Jou was frustrated.He expected more, and the same 80… Read more: What You Choose to Act On Is What Matters – 2
- What You Choose to Act On Is What Matters – 1by Hung ChowBoth of my kids had midterms today. Jou came home and told me he got an 80 on his physics exam.Leia came home and told me she got an 80 on her U.S. history exam. Same score.Two very different reactions. Leia was happy. U.S. history is hard for her.She felt she did well to get… Read more: What You Choose to Act On Is What Matters – 1
- Lessons Collected Off the Course – Epilogueby Hung ChowEpilogue: What I Noticed Looking Back I didn’t set out to write a series. I wasn’t trying to explain myself.Or leave a lesson behind. I was just writing down moments that stayed with me. A phone call with Lu.A late shift at a driving range.A family conversation that didn’t resolve.A choice that didn’t come with… Read more: Lessons Collected Off the Course – Epilogue
- Lessons Collected Off the Course – 7by Hung ChowAwareness Before Fixes Most of the time, we know something is wrong. There’s an illness.There’s a swing fault.There’s a mistake that keeps showing up. We see the result clearly. What we don’t see is the cause. Not because it’s hidden.But because seeing it requires honesty. And honesty is uncomfortable. In golf, this shows up fast.… Read more: Lessons Collected Off the Course – 7
- Lessons Collected Off the Course – 6by Hung ChowChosen Inheritance My father was a good man. He didn’t talk much about what he carried.He just carried it. My grandfather passed away early.My father was the oldest son. When he finished high school, his test scores were good enough to get into 高雄醫學院.At the time, becoming a doctor meant years of school, internship, and… Read more: Lessons Collected Off the Course – 6
- Lessons Collected Off the Course – 5by Hung ChowHow I Stay in Love – Emotional Boundaries People often assume that understanding comes from sharing the same language. I speak Mandarin fluently.I look Chinese.On the surface, it should be easy. But I moved to the U.S. when I was 13.My parents weren’t with me the whole time.My sister was around, but she was in… Read more: Lessons Collected Off the Course – 5
- Lessons Collected Off the Course – 4by Hung ChowFair Is Not the Same as Right Growing up, my parents talked a lot about being fair. I have an older brother and an older sister.They’re five and six years older than me. I could tell my parents liked my brother more.That never bothered me. What mattered to them was something else. They wanted to… Read more: Lessons Collected Off the Course – 4
- Lessons Collected Off the Course – 3by Hung ChowResponsibility Without Reciprocity There are people you lovethat you don’t have good relationships with. It took me a long time to accept that. Jack, my stepdad, helped me see it first. We were in Florida once, visiting him with my brother.He had just hung up the phone with his sister. He said something that sounded… Read more: Lessons Collected Off the Course – 3
- From Volume to Value: A Shift Every Golf Operation Facesby Hung ChowOne of the hardest transitions in golf operations is moving from chasing rounds to protecting yield. More rounds do not always mean more revenue. That lesson tends to show up at the same point for most courses. The Capacity Wall In one operation I managed, peak season pushed over 6,000 rounds a month. The tee… Read more: From Volume to Value: A Shift Every Golf Operation Faces
- Lessons Collected Off the Course – 1by Hung ChowI Didn’t Know I Had Principles Until Lu Called Lu called me today from China. He told me he started a channel on Red Note.He’s turning 50 this year.So am I. We weren’t talking strategy.We were just catching up. At some point, he said something like,“I don’t really know what I want to say yet.… Read more: Lessons Collected Off the Course – 1
- 佛教不是信仰by Hung Chow在我人生的大部分時間裡,我都會稱自己是無神論者。 我並不是以「有神、有眾神、或某種強大的存在在操控我們人生」的方式在生活。我不相信宇宙在幫我們記帳,根據某些隱藏規則來獎懲我們。我也不相信救贖來自我們自身之外。 但老實說,我也必須承認一件事。人生中出現的巧合太多了,多到讓人很難完全相信一切只是隨機。 也許那只是觀察者偏誤。也許是人類天生愛找模式。也可能是某種超出我理解範圍的存在。 我不知道。而且,我並不急著知道答案。 真正讓我感到驚訝的,並不是一個答案。而是一個「啊哈」時刻——不是發現,而是認出來了。 那個讓我停下來的「啊哈」時刻 前陣子,我和 ChatGPT 聊了很久,聊的是我一直很在意、也一直在實踐的核心原則。 出於好奇,我請它幫我翻譯三個我生活中很重要的概念: 注意(覺察)因果執行 在梵文中,「注意/覺察」這個概念對應的字是 Buddhi。 那一刻,一切彷彿慢了下來。我突然明白,Buddhi,正是 Buddhism 的根。 因為 Buddhi 並不是一個神。它也不是我過去以為的那種,需要被供奉、被相信的存在。 它更像是一個動詞。是一種狀態。是一件正在發生的事——正在覺察、正在看見。 Buddhi 的意思是:覺醒的智慧。清楚地看見。能分辨、能判斷的覺知。 那一刻,我的人生沒有多加任何新的東西。不是學到新的東西,而是確認了我早就在做的東西。 佛教到底是什麼 那時我才真正「懂了」: 佛教,從來不是要你去相信佛。 它是在講「覺察」。 我小時候完全誤解了這件事。 中文裡,「佛教」這兩個字是這樣寫的:佛,是 Buddha。教,是 教導。 小時候的我,直接把它理解成「相信佛」。 我去過寺廟,拜過佛,看過很多人向佛、向菩薩祈求保佑、運氣、好結果。我一直以為,那就是重點。 現在回頭看,我才明白,那些其實是文化,疊加在一件更簡單的事情之上。 佛教是一種教導。是一條關於覺察的道路。而不是對佛的信仰。 佛並不是要人相信他。他要人去看。 看痛苦。看原因。看那些一再重複發生的事。 然後,採取行動。 為什麼這件事沒有改變我的人生 這個領悟,並沒有讓我變成一個佛教徒。 它也沒有改變我過生活的方式。 它只是解釋了,為什麼我本來就一直是這樣活著。 以前我不需要一個標籤。現在也不需要。 我只是繼續保持覺察。 我真正相信的是什麼 我真正相信的,是自我成長。是把自己變得更好。 我相信,人會進步,是因為:注意(覺察),理解因果,然後,執行。 不是更用力地相信。不是更拼命地解釋。也不是更想要一個結果。 而是執行。就去做。(對,我腦中也聽到了 Nike。) 我不是透過宗教或哲學走到這裡的。我是透過高爾夫、親子關係、領導與管理、失誤與成功,還有無數次的嘗試與犯錯,慢慢走到這裡的。 現在,生活與工作中接觸過這麼多人之後,我發現一件很簡單的事: 對很多人來說,最難的,其實只是「去執行」而已。 大多數時候,問題並不是我們不知道該怎麼做。… Read more: 佛教不是信仰
- Loudness, Silence, and the Meaning of a Raised Voiceby Hung ChowLoudness is easy to misunderstand. People often confuse volume with authority, length with importance, and repetition with clarity. But when loud becomes the baseline, it stops carrying meaning. Everything starts to sound urgent.Everything starts to feel like a lesson.And nothing quite lands. Why I’m careful with my voice There’s one rule I’ve always followed with… Read more: Loudness, Silence, and the Meaning of a Raised Voice
- Between Shots: Where the Work Actually Happensby Hung ChowMost people think the work happens on the swing. In golf, they obsess over mechanics.In business, they chase execution.In life, they focus on outcomes. But very little actually happens on the swing. The real work happens between shots. It happens in the pause after a bad swing, before the next one.It happens when you decide… Read more: Between Shots: Where the Work Actually Happens
- When the AI Tsunami Hits the Human Soulby Hung ChowAuthor’s Note Written in October 2025.AI is evolving faster than any technology we’ve seen. By the time you read this, some of what I describe may already be outdated — and that’s part of the story. This series isn’t about the tools. It’s about awareness, adaptation, and what it means to stay human in a… Read more: When the AI Tsunami Hits the Human Soul





