In golf, the right tool at the right time can change everything.
A putter in the fairway? Not much help.
A wedge from the rough? Could be exactly what’s needed.
The same principle applies in my work: managing projects, communicating with staff, engaging members, and keeping a dozen moving parts on track.
That’s where my custom GPTs come in.
Why I Built Them
Like most people, I started using AI for general tasks such as quick answers, short drafts, and light research. It helped, but I was still spending too much time editing and re-explaining.
So I flipped the approach. Instead of adapting to the tool, I made the tool adapt to me. Now each GPT matches the way I think, write, and lead.
The BJL HR GPT
This is my HR policy guide. It’s loaded with our actual handbook and policies.
When someone has a question, it:
- Reads the relevant sections of our handbook
- Gives only informed, handbook-based answers
- Never guesses or speculates
It’s like having a policy librarian on call. It doesn’t replace HR. It just ensures everyone is working from the same, accurate page.
The Brand GPT
This is my writing partner for anything public-facing.
It understands our voice:
- Quiet confidence, not self-promotion
- Warm, direct, and purposeful
- Familiar phrases and ideas that people recognize
If I need a LinkedIn post, an email to members, or a short paragraph for the website, Brand GPT gets me most of the way there in my own tone, not generic AI language.
The Social Media Responder GPT
This is my member engagement assistant.
It’s trained on our golf club’s brand story, event calendar, and voice guidelines.
When a message comes in about tee times, events, or general questions, it can:
- Reply in a way that feels personal and on-brand
- Reference upcoming events accurately
- Use natural keywords that strengthen our SEO over time
The result is faster, consistent replies that still sound like us.
The Bigger Lesson
In golf, you don’t solve every problem by swinging harder. You choose the right club and the right shot.
Work is the same. Speed is not the goal. Awareness and fit are.
These GPTs don’t just save time. They reduce decision fatigue. They give me a solid starting point so I can focus on the details that matter.
Looking Ahead
I’m already thinking about a Culinary Storytelling GPT that blends technique with memory and narrative. And maybe a Golf Lesson GPT that teaches the way I teach: score first, style second.
The point is not to collect more tools.
It is to have the right ones, ready when you need them.