Category: Life & Business
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From Blog to Bot: Teaching AI to Speak Golf Course
Post 5 of 9 – Field of the Dream Series I didn’t set out to build a chatbot. I started by writing blog posts—simple stories about golf, food, and the business behind it. I wanted people to understand what we do at Sugarbush, and why we do it that way. Then one day it hit…
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One Click, One Reply: Building My Social Media AI Bot
Post 4 of 9 – Field of the Dream Series There was a time when I felt like I was drowning in social media messages. Not because of volume, but because of expectation. Our ownership team had high standards (rightfully so), and the number of platforms we were expected to monitor just kept growing: Facebook,…
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Teamwork Under Pressure — Pulling Off Sugarbush’s First Night Golf Event
Last week tested all of us at Sugarbush Golf Club. On paper, it looked tough: a 110-golfer outing Saturday morning, our first-ever Night Golf event that evening, a full-course outing of 152 players on Sunday, and a PGA Junior Match to top it off. Add in a bug making its way through my house and…
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Cooking Through the Aches — BBQ, Collard Greens, and Night Golf
Last week, sickness made its way through my house. My daughter brought home a stomach bug from school, my wife caught it, and soon enough, it hit me. Luckily, my symptoms were mild—just the sniffles and body aches, but they came at the worst time. Sugarbush was about to host one of its busiest weekends:…
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From Blog Posts to Products That Belong
Since launching MyJLStory, I’ve written more than 60 articles — and I’m still writing. Golf lessons. Food stories. Reflections on life and work. Every post is one piece of a bigger picture. Lately, I’ve been asking myself: Is there a way to share these lessons in a more organized package? Because if an article resonates…
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Money Is Your Army
I once told my wife that money is like an army. Not just numbers on a bank screen, not just paper in a wallet. Little armies. They show up when you call them, and they fight the battles you cannot fight yourself. She never liked handling money. Counting it made her uncomfortable. Spending it made…
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Thank You, Jeremy & Jeff – My Kitchen Mentors
Before I ever ran a kitchen, I learned how to cook. Stefan taught me the techniques—knife work, flavor building, plating. But technique only gets you so far. It wasn’t until I worked with Jeremy and Jeff that I began to understand what it really means to run a kitchen. They taught me the difference between…
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“Just Like My Father” Was Not Meant to Be a Compliment, But It Is to Me
Whenever I get into an argument with my wife, she will often say, “You are just like your father!” For most people, that would sound like an insult. Many kids grow up believing they will not be like their parents, especially when they become parents themselves. They tell themselves they will do things differently. Yet…
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Afraid to Lose vs Love to Win
My wife and I have been having the same debate since our son was three years old. She sees his talent, the way he moves, the way he swings a golf club, and believes he has what it takes to become a professional golfer. I see the talent too. But after playing mini tours, coaching…