Category: Life & Business
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Inside the Sugarbush Kitchen Cook-Off
On a cool Michigan Monday in October, the course was quiet — but inside the clubhouse, the energy was unmistakable. This afternoon, we hosted our very first Sugarbush Kitchen Cook-Off, a friendly culinary competition born from a simple rainy-day moment. A few weeks back, I walked into the kitchen to check in on the team.…
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🧠 Awareness: The First Step to Real Change
On our drive to Cleveland, Jou and I talked about something that went deeper than golf. He had an emotional blow-up earlier in the week. I told him that as we grow up, we naturally pick up traits from our parents, our family, and the people around us. But sometimes, those traits aren’t the ones…
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How to Train Your Dragons (GPT Edition)
Post 9 of 9 – Field of the Dream Series When I first started working with AI, it felt like raising a dragon.Powerful, unpredictable, and sometimes a little too eager to please. But over time, I realized something simple:AI doesn’t replace expertise — it multiplies it.It’s not about telling it what to do.It’s about teaching…
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Building the Custom GPT: My Communication Assistant
Post 8 of 9 – Field of the Dream Series For years, I wrote everything myself.Emails, posts, event flyers, even text replies.It worked — but it wasn’t sustainable. Our Golf Club has grown.Now we have events, food specials, promotions, and league announcements happening every week. Keeping the voice consistent across all of that is a…
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The BJL HR Assistant GPT – Quiet Support for a Busy Team
Post 7 of 9 – Field of the Dream Series Not every AI tool needs to be public-facing.Some are built to simply make work smoother behind the scenes. That’s what the BJL HR Assistant GPT was designed to do. The Problem At Bobby Jones Links, we already have great systems in place.We have our HR…
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AI Search Visibility: Why It Matters (and How We Got Found)
Post 6 of 9 – Field of the Dream Series I asked ChatGPT for a good golf course nearby… and it said Sugarbush. That was the moment I knew AI visibility wasn’t theory anymore. It was real. The Problem Most people are still playing catch-up. Traditional SEO focuses on Google. It’s about backlinks, keywords, and…