Author: Hung Chow
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How to Train Your Dragons (GPT Edition)
Post 9 of 9 – Field of the Dream Series When I first started working with AI, it felt like raising a dragon.Powerful, unpredictable, and sometimes a little too eager to please. But over time, I realized something simple:AI doesn’t replace expertise — it multiplies it.It’s not about telling it what to do.It’s about teaching…
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Building the Custom GPT: My Communication Assistant
Post 8 of 9 – Field of the Dream Series For years, I wrote everything myself.Emails, posts, event flyers, even text replies.It worked — but it wasn’t sustainable. Our Golf Club has grown.Now we have events, food specials, promotions, and league announcements happening every week. Keeping the voice consistent across all of that is a…
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The BJL HR Assistant GPT – Quiet Support for a Busy Team
Post 7 of 9 – Field of the Dream Series Not every AI tool needs to be public-facing.Some are built to simply make work smoother behind the scenes. That’s what the BJL HR Assistant GPT was designed to do. The Problem At Bobby Jones Links, we already have great systems in place.We have our HR…
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AI Search Visibility: Why It Matters (and How We Got Found)
Post 6 of 9 – Field of the Dream Series I asked ChatGPT for a good golf course nearby… and it said Sugarbush. That was the moment I knew AI visibility wasn’t theory anymore. It was real. The Problem Most people are still playing catch-up. Traditional SEO focuses on Google. It’s about backlinks, keywords, and…
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From Blog to Bot: Teaching AI to Speak Golf Course
Post 5 of 9 – Field of the Dream Series I didn’t set out to build a chatbot. I started by writing blog posts—simple stories about golf, food, and the business behind it. I wanted people to understand what we do at Sugarbush, and why we do it that way. Then one day it hit…
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One Click, One Reply: Building My Social Media AI Bot
Post 4 of 9 – Field of the Dream Series There was a time when I felt like I was drowning in social media messages. Not because of volume, but because of expectation. Our ownership team had high standards (rightfully so), and the number of platforms we were expected to monitor just kept growing: Facebook,…