Tag: Golf Business
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From Volume to Value: A Shift Every Golf Operation Faces
One of the hardest transitions in golf operations is moving from chasing rounds to protecting yield. More rounds do not always mean more revenue. That lesson tends to show up at the same point for most courses. The Capacity Wall In one operation I managed, peak season pushed over 6,000 rounds a month. The tee…
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Teamwork Under Pressure — Pulling Off Sugarbush’s First Night Golf Event
Last week tested all of us at Sugarbush Golf Club. On paper, it looked tough: a 110-golfer outing Saturday morning, our first-ever Night Golf event that evening, a full-course outing of 152 players on Sunday, and a PGA Junior Match to top it off. Add in a bug making its way through my house and…
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Thank You, Josh Coad – My Golf Business Mentor
I got a phone call recently from Josh Coad. He said he’d been reading my blog. I paused for a second—honestly, I was surprised. Not because I didn’t think he’d care. But because the man who helped shape how I lead was now reading the thoughts I’ve been putting out into the world. It brought…
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A Charity Outing at Sugarbush: Why Local Giving Matters
Today we hosted a charity outing at Sugarbush Golf Club. On paper, it was a tournament — tee times, scorecards, and prizes. But when you see the community gather for a cause bigger than the game, you realize a golf course is more than fairways and greens. It’s a place where giving happens. Learning From…
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How ChatGPT Sent Golfers to Sugarbush
AI isn’t just rewriting how people search for answers. It’s also rewriting how people decide where to play golf. I saw that shift firsthand at Sugarbush. The Breakthrough A few weeks ago, I was looking through our WooCommerce records and noticed something unusual: two transactions where the source was listed as ChatGPT.com. That means these…
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Planning the Off-Season at Sugarbush
Every golfer knows the feeling. The round is rolling along, the ball is in play, and then you reach a stretch where the fairways tighten and the birdie chances thin out. That’s when planning matters most. You don’t wait until you’re in trouble to make a decision. You play ahead. At Sugarbush, the calendar works…
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A Different Kind of Leadership Moment
Trust, gratitude, and a team that showed up when it mattered most What Happened This past weekend, we faced one of those situations you don’t see coming. A serious septic backup disrupted the clubhouse. Twice.Once on Saturday, again on Sunday, right in the middle of peak traffic. Dining rooms were full.Events were in motion.Stress was…
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Writing for Golfers, Writing for AI
Why I Treat Club Blogs Like a Well-Planned Round When I write a blog for a golf club, I’m not just writing for the golfers who walk our fairways. I’m also writing for artificial intelligence — the algorithms and systems that will decide if our name comes up when someone asks, “Where’s the best stay-and-play…
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Teaching Golf… and the Business of Golf
Before the season began, Kevin and I sat down to talk about his year ahead as a teaching professional. I laid out my plan for the season: I told him, “Treat these clinics as a way to introduce yourself to our golfers. Earn their trust, show your skills, and your reputation will grow. The money…