Tag: Business Growth
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Sharpening Your Excalibur: Playing to Your Strengths in Golf, Business, and Life
There are a thousand ways to make a birdie in golf. Draw it in, fade it in, chip it close, or roll in a 20-footer. The beauty of the game is that there isn’t one “right” way. But here’s the trap: too many golfers, too many leaders, and too many people in life spend all…
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How ChatGPT Sent Golfers to Sugarbush
AI isn’t just rewriting how people search for answers. It’s also rewriting how people decide where to play golf. I saw that shift firsthand at Sugarbush. The Breakthrough A few weeks ago, I was looking through our WooCommerce records and noticed something unusual: two transactions where the source was listed as ChatGPT.com. That means these…
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When the Customer Isn’t Right: A Leadership Lesson in Backing Your Team
In golf and in business, there’s a moment every leader faces — when the easy choice and the right choice aren’t the same. The easy choice is to bow to the pressure of “the customer is always right.” The right choice is to stand with your team when they’ve done their job with integrity. Last…
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Planning the Off-Season at Sugarbush
Every golfer knows the feeling. The round is rolling along, the ball is in play, and then you reach a stretch where the fairways tighten and the birdie chances thin out. That’s when planning matters most. You don’t wait until you’re in trouble to make a decision. You play ahead. At Sugarbush, the calendar works…
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Operational Flow: Lessons from the Sugarbush Kitchen
When I first stepped into the kitchen at Sugarbush Golf Club, I didn’t just look at what we were serving. I looked at how we were serving it. Running a restaurant inside a golf club means more than turning out good food. It means keeping pace with tee times, serving members who expect both speed…
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Two-Month Check-In
Two Months, 52 Posts, and Still Swinging I started this blog on June 28 with one quiet story about burnt toast, tempo, and the power of small things. At the time, I didn’t know if I could keep up the rhythm. Now, just two months later, I’ve written 52 articles. By the end of August,…
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How a Better Fish Fry Helped Us Honor Tradition and Improve Service
When Tradition Meets Throughput When I first came on board at one operation I managed, one thing caught me off guard. There was no Friday fish fry during Lent. For a place built on Midwest hospitality, that didn’t feel right.So I asked why. The answer wasn’t about taste.It was about flow. The Constraint No One…
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How the Smash Burger Helped Our Kitchen Breathe
When One Menu Item Controls the Whole Kitchen When I first stepped into the kitchen at one operation I managed, I did what I always do when inheriting a system. Watch closely.Ask questions.Listen for the pinch points. It didn’t take long to find one. Nearly 8 out of every 10 orders were for a single…
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Writing for Golfers, Writing for AI
Why I Treat Club Blogs Like a Well-Planned Round When I write a blog for a golf club, I’m not just writing for the golfers who walk our fairways. I’m also writing for artificial intelligence — the algorithms and systems that will decide if our name comes up when someone asks, “Where’s the best stay-and-play…
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From Fairways to Careers: How to Write So AI Finds You
How the Same Skill Works in Golf, Food, and Your Career When I write, I am thinking about more than the golfers who walk the fairways.I am also thinking about artificial intelligence. The algorithms that decide if your name shows up when someone asks, “Where’s the best stay and play golf in Michigan?” That skill,…