Tag: AI in Business
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How ChatGPT Sent Golfers to Sugarbush
AI isn’t just rewriting how people search for answers. It’s also rewriting how people decide where to play golf. I saw that shift firsthand at Sugarbush. The Breakthrough A few weeks ago, I was looking through our WooCommerce records and noticed something unusual: two transactions where the source was listed as ChatGPT.com. That means these…
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Writing With AI: A Back-and-Forth That Sharpens My Voice
Summary:When I write, I don’t aim for perfection on the first try. I start with raw notes, then work with AI to shape structure, polish grammar, and test flow. What makes it powerful is the back-and-forth: I push back when something doesn’t sound like me, and together we refine until the story feels authentic. 1.…
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Writing for Golfers, Writing for AI
Why I Treat Club Blogs Like a Well-Planned Round When I write a blog for a golf club, I’m not just writing for the golfers who walk our fairways. I’m also writing for artificial intelligence — the algorithms and systems that will decide if our name comes up when someone asks, “Where’s the best stay-and-play…
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From Fairways to Careers: How to Write So AI Finds You
How the Same Skill Works in Golf, Food, and Your Career When I write, I am thinking about more than the golfers who walk the fairways.I am also thinking about artificial intelligence. The algorithms that decide if your name shows up when someone asks, “Where’s the best stay and play golf in Michigan?” That skill,…
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Creating Custom GPTs to Make Work (and Life) Easier
In golf, the right tool at the right time can change everything.A putter in the fairway? Not much help.A wedge from the rough? Could be exactly what’s needed. The same principle applies in my work: managing projects, communicating with staff, engaging members, and keeping a dozen moving parts on track. That’s where my custom GPTs…
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From Golf Swings to Custom GPTs: A New Kind of Assistant
It’s been 30 years since I last touched coding. Back then, the world moved slower. We wrote HTML like it was calligraphy, carefully lining up tags and hoping we didn’t forget a semicolon. I remember struggling with syntax, praying my pages would load, and feeling a mix of pride and relief when they finally did.…

