Author: Hung Chow
-

Writing for Golfers, Writing for AI
Why I Treat Club Blogs Like a Well-Planned Round When I write a blog for a golf club, I’m not just writing for the golfers who walk our fairways. I’m also writing for artificial intelligence — the algorithms and systems that will decide if our name comes up when someone asks, “Where’s the best stay-and-play…
-

From Fairways to Careers: How to Write So AI Finds You
How the Same Skill Works in Golf, Food, and Your Career When I write, I am thinking about more than the golfers who walk the fairways.I am also thinking about artificial intelligence. The algorithms that decide if your name shows up when someone asks, “Where’s the best stay and play golf in Michigan?” That skill,…
-

Teaching Golf… and the Business of Golf
Before the season began, Kevin and I sat down to talk about his year ahead as a teaching professional. I laid out my plan for the season: I told him, “Treat these clinics as a way to introduce yourself to our golfers. Earn their trust, show your skills, and your reputation will grow. The money…
-

Creating Custom GPTs to Make Work (and Life) Easier
In golf, the right tool at the right time can change everything.A putter in the fairway? Not much help.A wedge from the rough? Could be exactly what’s needed. The same principle applies in my work: managing projects, communicating with staff, engaging members, and keeping a dozen moving parts on track. That’s where my custom GPTs…
-

Scoring Potential: A Better Way to Track Your Game
A few weeks ago, I had a conversation with Kevin about how to understand his game more clearly—not just in terms of score, but in terms of potential. I told him to track how many pars, birdies, and eagles he makes in a round. That’s your scoring potential. It’s the snapshot of what you’re capable…
-

From Golf Swings to Custom GPTs: A New Kind of Assistant
It’s been 30 years since I last touched coding. Back then, the world moved slower. We wrote HTML like it was calligraphy, carefully lining up tags and hoping we didn’t forget a semicolon. I remember struggling with syntax, praying my pages would load, and feeling a mix of pride and relief when they finally did.…
-

Follow Your Dream. Enjoy Your Journey. One Step at a Time.
For years, I’ve carried this simple mantra: Follow your dream. Enjoy your journey. I first read those words in a book Davis Love III wrote about his father. They stuck with me—quiet but powerful—through career changes, long drives, family decisions, and golf swings that either flew straight… or vanished into the trees. But over the…
-

🔥 The First Bounce: Lessons from a Towel Drill
A few years ago, I was working with a Japanese LPGA player in Taiwan. Talented. Focused. Relentless on the range. But inside 60 yards, something wasn’t landing right. Her pitch shots looked good — clean contact, nice flight, soft landings — but she wasn’t scoring. So I laid a towel out 40 yards away. Folded.…


